More desktop shoppers are highly satisfied with the design of websites than mobile shoppers, suggesting room for improvement when it comes to mobile design. According to a November 2019 Digital Commerce 360 (formerly Internet Retailer) and Bizrate Insights survey of 1,035 online shoppers, 66% rated the design of desktop websites in the range of 8-10 on a 10-point scale—suggesting they were mostly or highly satisfied—compared with only 51% of mobile users.

This infographic includes key consumer insights into preferences and perceptions of desktop and mobile site design.

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