The vitamins/supplements sub-category includes 29 retailers within the health/beauty category in the Internet Retailer Top 1000 and Next 1000,  which together rank North America’s 2,000 leading retailers by online sales. The 10 companies within the Top 1000 grossed $4.02 billion in web sales in 2018 and the 19 Next 1000 retailers $195.3 million. The infographic below compares Top 1000 and Next 1000 retailers in benchmark statistics, including conversion rate, average order value and monthly unique visitors. It also details overall growth rate and web sales, and compares the online marketplace activity of these retailers to those in the overall health/beauty category.

To view this infographic, you must be a Digital Commerce 360 Premium member. If you’re already a member, please sign in now. Or, learn more about our memberships here.