Online penetration falls to 22.6% for Top 1000 flower and gift retailers

The 17 flowers/gifts retailers in Internet Retailer’s 2019 Top 1000 saw a 3.6% online growth rate for 2018. These 17 retailers’ online sales accounted for 22.6% of total retail sales in 2018, down from 23.7% in 2017.

Below is an in-depth analysis of this category, including an overview of industry leaders, the fastest growers and mobile traffic.

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