While much of the retail industry was still working to match Amazon.com Inc.’s Prime two-day free shipping program, the retail giant in late-April announced plans to evolve Prime into a one-day shipping program. Amazon says it’s investing $800 million in the second quarter in the effort, and that in recent months it had “significantly” expanded its one-day eligible product selection, as well as the number of ZIP codes eligible for one-day shipping. That’s why we want to know: How can other retailers compete with Amazon’s one-day shipping offer for Prime members?

“With the exception of other large players like Walmart and Target, one-day free shipping is completely unattainable without putting most retailers out of business. Instead of trying to compete with Amazon, Target and Walmart, others should explore…

 

To get immediate access to the rest of this article, sign up for a free Strategy Membership using the Join for Free button below. If you’re already a member, please sign in.

Want to read more?
Unlock Free Strategy Membership

Complete your free registration now to access this story and more in-depth reporting, data, and analysis

Already a member? Sign In