GNC Holdings Inc. is getting healthy results from a technology that personalizes shoppers’ digital receipts.

What were once dull paper, GNC’s email receipts now feature product recommendations based on a consumer’s previous purchases. And those receipts are driving increased online and store sales and more loyalty program sign-ups, says Jennifer Biefel, the vitamin and supplements retailer’s director of customer marketing and loyalty.

Since its launch in late 2018, the digital packing slip feature is yielding greater offer redemption in stores and driving multichannel interaction.
Jennifer Biefel, director of customer marketing and loyalty

For example, a recent digital receipt promotion effort that featured four related “top sellers” at the bottom of each receipt helped generate…

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