Untuckit leverages just about every marketing channel available.

The retailer, which launched in 2011 and sells men’s and women’s shirts that are designed to be worn untucked, along with other apparel, says print, radio, podcasts, digital advertising and TV all play an important role for the merchant. Especially since many people are unfamiliar with the retailer or the idea behind its shirts.

Untuckit, No. 405 in the 2018 Internet Retailer Top 1000, in late 2014 tried TV advertising. Before that, the retailer had mainly focused on airline magazines and radio spots, says Aaron Sanandres, CEO and co-founder.

To help Untuckit better track the results of TV advertising and better allocate TV ad spend, the retailer in November began…

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