In today’s highly competitive e-commerce landscape, a retailer’s ability to exceed customers’ shopping expectations is critical to success. In fact, Harvard Business Review recently reported that customers who had a great experience will spend 2.5 times more with a retailer than those who did not.
But delivering those highly satisfying experiences while maintaining profitability is difficult to achieve. Retailers must find new ways to innovate to both retain
and acquire new customers, and to create a seamless experience across the multiple physical and virtual channels in which today’s consumers shop.
“Omnichannel execution is complex,” says KC Fox, senior vice president of technology services at Radial…
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