Merchants that are taking the plunge to replatform or set up a new online store want to make sure it is worth the time and money. Many of those retailers are pegging ease of use as a top priority.

That’s a big reason Juliana Mathewson, director of e-commerce at Alfred Dunner Inc., a manufacturer of women’s sportswear, chose software-as-a-service platform Workarea from WebLinc LLC, which the vendor hosts and operates. The manufacturer has been around for more than 70 years but began selling online in the fall of 2016, in part because department stores were no longer carrying its full selection of misses, petite and women’s items. It operates two e-commerce sites, AlfredDunner.com and RubyRd.com.

“With WebLinc there were features offered that were great for a small team. I was brought in…

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