Between last year’s Thanksgiving Day and Cyber Monday, U.S. consumers spent a record-breaking $19.62 billion online—15% more than they spent during the same time frame last year, according to Adobe Digital Insights. Meanwhile, overall traffic to physical stores fell and consumers’ use of mobile devices during the holiday season jumped, with close to 40% of the online revenue generated on Black Friday coming from mobile devices, Adobe says.

“This demonstrates that retailers have understood and implemented strategies to improve the mobile experience for their users, and that those investments paid off,” says Shantanu Kedar, senior product marketing manager at Akamai, a cloud-based delivery and security platform.

But many retailers that still haven’t fully embraced…

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