Pricefalls LLC, the operator of the online marketplace Pricefalls.com, today launched an online marketplace technology platform that other companies can use to set up their own business-to-business or retail marketplaces.

“After almost a decade of developing marketplace technology, we are encouraged with the initial feedback” from companies that want to expand their online presence through a marketplace, says CEO and chairman Elliot Moskow.

Pricefalls has launched PFtech.co, offered under a software-as-a-service model, that client companies can use to set up their custom marketplace, manage marketplace sellers and their product data, and access online marketing tools for distributing marketplace product content across Google and other marketing networks. The SaaS model lets clients access technology through a web browser without having to deploy it on their own network servers.

Pricefalls didn’t announced the costs of deploying its marketplace platform. On its own marketplace, Pricefalls.com, it charges sellers an annual fee of $499.99, plus a flat $1 fee per order, and commissions on sales ranging from 7% to 12% depending on the product category.

Pricefalls.com sells industrial as well as consumer products.

Sign up for a free subscription to B2BecNews, a twice-weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web Media LLC, which also publishes DigitalCommerce360.com, Internet Retailer and Internet Health Management. Follow B2BecNews editor Paul Demery on Twitter @pdemery.

Follow us on LinkedIn and be the first to know when new B2BecNews content is published.