Online marketplace technology provider Pricefalls has introduced as a software platform for building and operating custom portals.

Pricefalls LLC, the operator of the online marketplace, today launched an online marketplace technology platform that other companies can use to set up their own business-to-business or retail marketplaces.

“After almost a decade of developing marketplace technology, we are encouraged with the initial feedback” from companies that want to expand their online presence through a marketplace, says CEO and chairman Elliot Moskow.

Pricefalls has launched, offered under a software-as-a-service model, that client companies can use to set up their custom marketplace, manage marketplace sellers and their product data, and access online marketing tools for distributing marketplace product content across Google and other marketing networks. The SaaS model lets clients access technology through a web browser without having to deploy it on their own network servers.

Pricefalls didn’t announced the costs of deploying its marketplace platform. On its own marketplace,, it charges sellers an annual fee of $499.99, plus a flat $1 fee per order, and commissions on sales ranging from 7% to 12% depending on the product category. sells industrial as well as consumer products.


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