It is not just the features of an e-commerce platform that creates great customer experience. Having consistent, relevant data is critical to providing outstanding service as well as driving customer engagement and brand loyalty. The best way to do that is to have a single source of customer, inventory, item and order data, says Andy Lloyd, vice president of commerce products at Oracle NetSuite, a cloud-based e-commerce platform provider.
“A single source of customer data provides access to a 360-degree view of the customer, allowing retailers to deliver consistent, personalized and targeted experiences across all touch points,” he says.
Retailers also need a real-time view of inventory levels across the entire business, including stores and distribution centers. “Once a retailer gets that real-time, accurate inventory data…
To get immediate access to the rest of this article and thousands more, sign up for a free Strategy Membership using the Join for Free button below. If you’re already a member, please sign in.
Want to read more? Unlock Free Strategy Membership