How Staples, Kidbox and other online retailers are satisfying back-to-school buyers with fresh services and convenient shopping opportunities.

In this episode of Digital Commerce 360 Insights, Internet Retailer digital editor Tracy Maple answers questions about the back-to-school shopping season, including spending projections and the digital marketing techniques being deployed by retailers.

For more online retailers’ back-to-school strategies, read “New lessons for back-to-school season,” from the June 2017 issue of Internet Retailer magazine (login required).

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