To drive sales in today’s competitive online shopping arena, retailers need to entice consumers by effectively merchandising their products. They should also ensure their site search makes it easy for shoppers to find what they’re looking for. And, perhaps most importantly, personalization—which is the art of displaying products or offers on a site based on who the shoppers is—can boost sales and maximize profits.
But implementing effective search, personalization and merchandising strategies is easier said than done. Gareth Dismore, CEO of SearchSpring, a site search and merchandising platform, discusses why retailers face these pain points and how they can overcome them to increase their conversion rate, automate merchandising and prioritize the highest value opportunities to drive a strong return on their ad spend.
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