Sales of apparel and accessories are rapidly shifting to the web, with more than 25% of the category’s sales occurring online in 2016. Amazon has been leading the shift the last few years as it continues to invest in its private-label apparel brands. The retailer launched at least seven private-label apparel brands in 2016. Sales of Amazon’s own apparel products increased 67% in the fourth quarter of 2016 compared with Q3, according to Slice Intelligence data.
See below for a snapshot of the U.S. online apparel and accessories industry. This includes data from merchants ranked in the Internet Retailer 2017 Top 1000, including those in the following segments:
- Department Stores
- Custom Apparel
- Fashion Accessories
- Flash-Sale Apparel
- General Apparel
- Off-Price Apparel
- Plus Size
- Specialty Apparel
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