Lowe’s Cos. Inc. wants to be ready when augmented reality hits the mainstream.
The home improvement retail chain recently began testing two consumer-facing augmented reality mobile apps. Lowe’s Vision allows shoppers to see how Lowe’s products look in their home, while the other app, The Lowe’s Vision: In-Store Navigation app, helps shoppers navigate the retailer’s large stores, which average 112,000 square feet.
The retailer’s new technology and development team, Lowe’s Innovation Labs, developed the apps that rely on Google’s Tango technology. The nascent Tango technology, which uses several depth sensing cameras to accurately measure spaces has yet to be widely adopted; the Lenovo Phab 2 Pro is the only consumer device that has Tango.
In testing two different augmented reality apps, Lowe’s is seeking to position its brand as…
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