Vertical Web Media LLC, publisher of Internet Retailer, today launched InternetHealthManagement.com to provide news, analysis and research on how the internet and e-commerce technology are changing how consumers research, pay for and manage healthcare.
InternetHealthManagement.com and its soon to be launched weekly newsletter will cover the significant role the internet and data management play in how providers such as hospitals and doctors deliver care and how insurers, employers and government agencies manage and pay for healthcare.
InternetHealthManagement.com also will cover the initiatives of the many merchants, consumer brand manufacturers and e-commerce technology and service providers that are targeting healthcare as a significant new business development opportunity.
Among them are Walgreen Co., CVS Health Corp., Apple Inc., Under Armour Inc., FSAStore.com, Healthwarehouse.com, as well as many more.
The big market potential is leading organizations of all types to invest heavily. Total spending on digital healthcare and e-commerce technology could top $32 billion annually within five years, according to investment banking firm Goldman Sachs. In comparison online retailers spend $6 billion on e-commerce technology annually, according to Forrester Research.
“The same e-commerce technology and business processes that built online retailing into a $342 billion market will be used to rebuild fundamental components of the U.S. healthcare system,” says Jack Love, chairman of Vertical Web Media and publisher of Internet Retailer. “There is a big role for online retailers and e-commerce technology and service providers in healthcare, and InternetHealthManagement.com will educate them on all aspects of this emerging market.”
Many players in the U.S. healthcare system—including payers, providers, employers and others—are developing self-service, commerce-enabled desktop and mobile internet communities and features and functions that enable consumers to perform a wide range of transactions.
These transactions range from consumers using private and public healthcare exchanges to research, comparison shop and purchase health insurance to patients using provider websites and apps to schedule and complete office visits—virtual and otherwise, fill and refill prescriptions, research medical conditions and treatments and monitor health conditions. The same e-commerce technology and business processes that transformed how consumers shop, do their banking or take a trip is now rolling out across healthcare, says Love.
But e-commerce is new to healthcare and there remains a void of comprehensive and quality information that educates executive decision makers on the impact the internet and e-commerce is having on their organization. InternetHealthManagement.com will fill that void.
“Readers at InternetHealthManagement.com will see detailed news and case studies on the leading organizations and executives excelling at healthcare e-commerce and digital healthcare,” says Love. “We will analyze current and future trends and explain to readers at multiple levels and within multiple organizations the collective significance of these trends.”
Vertical Web Media executives and editors have extensive knowledge of the e-commerce market and healthcare. While president and CEO of Faulkner & Gray, Love oversaw development and expansion of a multimillion dollar healthcare publishing business that in 1993 launched Health Data Management, a widely recognized monthly magazine, and several other publications that today cover healthcare information technology from the perspective of the chief information officer. InternetHealthManagement.com editor and publisher Mark Brohan developed the suite of healthcare products at Faulkner & Gray.
“We have healthcare in our DNA and we are committed to bringing our unique style of journalism and journalistic research to helping readers and advertisers understand the significant and substantial opportunity in consumer-driven healthcare powered by the web and e-commerce,” says Love.
On InternetHealthManagement.com readers can now see a wide range of stories including:
- How Walgreen Co., CVS Health Corp., Apple Inc., Under Armour Inc. and others are targeting the healthcare e-commerce opportunity.
- Why hospitals big and small are rushing to put doctor reviews online.
- How Cleveland Clinics is building one of the biggest and most highly regarded social media platforms in healthcare.
- The reasons behind the sweeping changes coming to Healthcare.gov, the national health insurance e-commerce system operated by the federal government.
- Why wearable device manufacturer Fitbit Inc. is going corporate with its digital healthcare strategy.
- Why Intermountain Healthcare, one of the country’s most technology-driven health systems, is rolling out digital doctor visits.
- How UConn Health is making mobile devices and mobile patient data more secure.
To sign up for the free Internet Health Management weekly newsletter click here.
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