WASHINGTON, Aug. 6, 2015 — SCORE, – www.score.org – the nation’s largest network of free, expert business mentors, has gathered statistics on the most effective strategies for business-to-business (B2B) content marketing. 86% of B2B marketers use content marketing, and 42% publish content more than once a week. On average, B2B marketers send content to 4 different target audiences.
White papers are the most consumed B2B content
Different forms of content influence B2B buyers. They rank as follows:
- White papers (49%)
- Product brochures/data sheets (46%)
- Case studies/success stories (36%)
- Detailed technology guides/implementations (36%)
- Video/multimedia files (35%)
- Customer magazines/publications (31%)
- Competitive vendor worksheets (30%)
- Webinars (29%)
- Blog articles (29%)
- E-newsletters/digests (29%)
- E-books (24%)
- Podcasts/audio files (24%)
- Web slideshows (22%)
- Infographics (21%)
Visual content and blogs are more likely to be shared on social media
Visually appealing content is more likely to be shared on social media by B2B buyers. 40% share blog posts, 39% share infographics and 37% share videos.
Marketers who prioritize blogging are 13 times more likely to have a positive ROI. They receive 97% more links to their websites and generate 60% more leads than non-bloggers. Blog posts over 1500 words are more likely to be shared, perform better in search results and generate more links.
Download this month’s SCORE Infographic for more details on the best B2B content marketing tools.
About SCORE
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 375,000 new and growing small businesses. More than 11,000 business experts volunteer as mentors in over 320 chapters serving local communities with entrepreneur education.
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