NEW DELHI, March 25, 2015–American Swan, the leading international online fashion brand, has made its range of fast-fashion more accessible to customers. It has tied up with India Post delivery service to offer a wider reach of its chic and stylish merchandise to over 20,000 PIN codes across the country.
Speaking on the tie-up, Mr. Anurag Rajpal, Director and CEO, American Swan, said, “The tie-up with India Post, which has an unparalleled pan-India reach, will enable us to provide our customers an easy access to our distinctly stylish collection of men’s and women’s apparel, accessories and footwear. With the size of the e-commerce industry set to grow at breakneck speed, getting India Post onboard as a shipping partner makes perfect sense. Our chief objective behind this initiative is to reach out to as many fashion enthusiasts as possible, across the country with our collection of youthful and affordable products.”
India Post is the world’s largest postal service network. Due to its expansive serviceable area, the last mile delivery to tier II and tier III cities has now received a major boost. Growing at 33 per cent, the e-commerce sector is expected to touch $76 billion by 2021 and the delivery/logistics constitutes approximately 12 per cent of this share. Fueled by the surging industry, the $50 billion Indian logistics sector saw a growth of about 80 per cent, making it the fifth-best performing major industry in India last year. India Post is set to tap into this market as e-commerce firms seek out more customers and expand into smaller cities.
About American Swan
American Swan is an international online fashion and lifestyle brand that combines urban American lifestyle with a quintessential youth-oriented fashion: its spirit, energy and authenticity. The brand offers an invigorating twist to the genre of preppy fashion, offering an authentic casual wear range to the youth who seek occasion-led collections.
American Swan offers a distinctive collection of men’s and women’s apparel, accessories and footwear at the convenience of a click, on the brand’s e-commerce portal (www.americanswan.com). The styling is distinctly modern and voguish, with an emphasis on design, quality, innovation and affordability.
American Swan in the recent times has bagged awards in 5 diverse categories at the prestigious Asia Retail Congress 2014, being declared the ‘Retail launch site of the year’. The fashion brand has also been adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014.
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