Global luxury tea brand leverages user-driven marketing platform to engage customers across channels, reports improved conversion rates.

Boston – BlueConic, the leading provider of user-driven marketing in the cloud, today announced that global luxury tea brand Tea Forté has selected the company’s user-driven marketing platform to grow its business through improved customer interactions. Leveraging BlueConic’s technology, Tea Forté will take funnel optimization to the next level by adjusting customer journeys in real time to cater to each individual visitor—increasing conversion and return purchases. 

Retailers today are faced with the challenge of managing multiple customer touch points in a consistent way, and often an individual’s road to conversion involves several channels. Moreover, optimizing that experience across the buying process is often cumbersome and involves bringing in the IT department to change the color of a buy button or remove unnecessary steps in the check-out process. 

The BlueConic platform lets Tea Forté adjust a complete customer journey, customizing content and functionality blocks to each individual visitor without burdening IT. By delivering customers and prospective buyers the right information in the appropriate context at the most opportune time, the luxury tea brand effectively delivers relevant experiences that make customers more likely to convert and thus, drive greater revenue. 

“We take pride in our mission to re-define the contemporary tea experience and interacting with our customers across channels in a personalized way is an integral part of that,” said Jan Hoorntje, CEO,Tea Forté. “The BlueConic platform allows us to deliver the most appropriate functionality and messages to those interacting with our brand and as a result drive conversion rates and grow revenue. In the first six weeks since launching BlueConic, Tea Forté has achieved a noticeable 1.4 percent increase in transaction conversions.” 

“We’re pleased to be working with Tea Forté and look forward to helping them amplify their luxury brand experience and continue to improve on their key business metrics,” said Bart Heilbron, CEO, BlueConic. “The buying journey today occurs across channels — from mobile apps to websites to brick-and-mortar stores — and brands are tasked with making that journey a seamless, personalized one. Our technology takes advantage of that multi-channel buying process to drive huge improvement in conversion for our customers.” 


About Tea Forté

Tea Forté is the award-winning specialty Tea Company with offerings enjoyed in over 35 countries where it is presented at leading hotels, restaurants, prestige resorts and luxury retailers. Known for the variety and unparalleled quality of handcrafted teas, design-driven accessories, exquisite packaging and opulent approach, Tea Forte re-imagines and re-defines the tea experience by delivering a delighting and luxuriant encounter. In 2013, Tea Forte was selected as the exclusive House Purveyor of premium teas for the James Beard Foundation. To learn more, please visit or call 1.800.721.1149. Media contact Jane Whitman. 

About BlueConic

BlueConic is the leader in user-driven marketing, empowering digital marketers to optimize customer journeys from discovery to conversion.  Delivered from the cloud, the BlueConic platform enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement.  More than 70 brands currently leverage the platform to drive cross sell and up sell initiatives, increase conversions and decrease waste to grow incremental sales and revenue, including Volvo, ING and Ahold. Founded in 2010, the company is headquartered in Boston, with offices in Europe.  Learn more at  Follow us on Twitter (@BlueConic) and like us on Facebook.