62% of consumers who opt to use a social login to access retail sites use their Facebook credentials. Facebook login use has been above 60% for five straight quarters, according to Janrain.

62% of shoppers who used an established login to sign into one of Janrain’s retail clients’ web sites in the third quarter entered in their Facebook credentials, according to a new report from Janrain Inc., a provider of social media login technology.

Janrain’s technology lets consumers sign into e-retailer sites using the user name and password combinations they have already established at such sites as Twitter, Facebook and Google Inc.’s Google Plus social network.

The percentage of shoppers using their Facebook login on retail sites is unchanged from the second quarter and up one percentage point from the same period a year earlier. The third quarter is the fifth straight quarter that the percentage of consumers using their Facebook login to sign into retail sites has been above 60%.

“Facebook’s value to consumers as a social login provider shows no signs of declining,” says Michael Olson, product marketing manager at Janrain.

The majority of shoppers who didn’t use their Facebook logins to sign into retail sites entered in their Google credentials. 25% of shoppers used their Google logins to sign into retail sites in the third quarter, up one percentage point from the second quarter and two percentage points in 2013’s third quarter. The other logins shoppers used were: Yahoo (6%), Twitter (2%), Microsoft (1%), AOL (1%) and other (4%), which includes LinkedIn, Reddit and Tumblr. (The numbers add up to more than 100% because of rounding.)

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While Facebook was also the most popular login across all Janrain client sites—which include media, gaming and consumer brand sites—in the third quarter, its share wasn’t as pronounced as it was on retail sites. Facebook accounted for 46% of consumers’ social logins on Janrain’s client’s sites in the third quarter, while Google accounted for 34%, Twitter 7%, Yahoo 4%, LinkedIn 3%, Microsoft Corp. 2% and other 5%.

While Janrain does not disclose what percentage of online users log in to web sites with their social credentials, a recent report found that 66% of consumers say they use their social network credentials “always” or “often” when presented the option, which is nearly double the percentage with those responses in 2012.

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