Mobile shoppers can be very touchy. Which is a good thing for retailers.

Mobile shoppers generated 450 touches (clicks in the desktop realm) every minute of every day in August 2014 on the U.S. and U.K. affiliate networks of Affiliate Window. These touchy shoppers on smartphones and tablets were responsible for 25% of revenue in August through the networks, Affiliate Window reports.

Affiliate Window dives deep into its analytics to show how mobile devices are affecting online shopping. Following are highlights of mobile shopping activity on its networks in August, according to Affiliate Window:

• 24,700 sales each day originated from a mobile device; 9,300 of these were through a smartphone.
• 390 sales were generated through a smartphone each hour.
• 38.3% of traffic originated from a mobile device, up from 36.1% in July. In August, 18.4% of traffic came from a smartphone and 19.9% from a tablet.
• Mobile traffic converted at 3.84%.
• Mobile average order value was $48.29.
• Apple iPad tablet users converted at a rate three percentage points greater than Android tablet users.
• Apple iPad users not only convert at a much higher rate than their Android counterparts, they also spend significantly more when they do.