Google Glass has hit the virtual stores shelves of the first retailer to carry the wearable technology. Starting today, the Net-a-Porter Group LLC, No. 102 in the 2014 Internet Retailer Top 500 Guide, will sell Google Glass packages—Glass, a frame, shades, a mono earbud and case—for $1,800.

Google Glass puts a computer into eyeglass frames along with a display that enables the wearer to view web content independent of or overlaid onto what the consumer sees in the physical world.

The frames available on Net-a-Porter are from Diane von Furstenberg’s DVF | Made for Glass line. The group is also offering Google Glass frames on MrPorter.com, its partner web site geared toward men. Those packages are $1,650. Google Glass partnered with fashion designer Diane von Furstenberg to help the wearable technology become a little more fashionable.

“We are thrilled to offer Glass to our tech-savvy customers who are true leaders and innovators in style and lifestyle,” says Natalie Massenet, founder and chairman of the Net-a-Porter Group. “We pride ourselves on leading the way in delivering the best in service, product and technology and we are excited to bring Google Glass to our U.S. customers, ahead of the Glass consumer release.”

Google Glass is still in the middle of a public beta test, where consumers apply for and pay to test the device. The DVF | Made for Glass line and sale via Net-a-Porter represents the first time the public can buy the device from a retailer.

Google did not respond to a request for comment.

Net-a-Porter launched in June 2000 as a high-end online fashion retailer and now features such designers as Saint Laurent, Givenchy, Valentino, Gucci and Dolce & Gabbana.

Public reaction to Google Glass has been mixed. 72% of U.S. consumers say they have no intention of buying Glass, a survey from research firm Toluna found. But in a 2013 Forrester Research study, 58% of consumers surveyed said they would be willing to wear a sensor device like Glass.

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