With more than 30,000 sales reps across the globe, Adolf Würth GmbH & Co. KG is deploying web translation technology and services from SDL to offer content on its B2B e-commerce site in 60 languages.  

Adolf Würth, also known as The Würth Group, operates a global collection of some 400 companies across more than 80 countries.

It has signed on with SDL, a provider of web translation technology and services, to present web content in languages used by Würth’s three million customers.

SDL’s offerings include the translation services of native speakers and culture-awareness experts in foreign languages, plus software for helping language translators and web site operators manage large projects of converting web content from one or several languages to many other languages. SDL’s World Server software, for examples, runs reports and charts showing such information as the percentage of assigned content that has been translated in each foreign language project, and the number of translation problems that remain to be addressed.

The Würth Group’s core business, the Würth Line, comprises more than 100,000 products, from metal-cutting tools, power drills and construction equipment to chemical products and personal safety equipment, sold to construction contractors, civil engineering firms and various building trade groups.


The company also sells building materials, tools and equipment to retail stores catering to do-it-yourself consumers. With a new online store it’s rolling out across all of its business markets, The Würth Group is relying on accurate content in local languages to provide a high level of service.

“Launching our online shop across new geographies in local languages is a critical component of our strategy for global expansion,” says Jürgen Häckel, Würth’s chief information officer. “With the combination of SDL’s language technology and services, we will create a centralized localization process to improve the quality of our communications and overall customer experience.”

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