Gemvara.com has a new permanent CEO. Janet Holian took over as interim CEO in November 2012 for the customized jewelry e-retailer, which is No. 503 in Internet Retailer’s Second 500 guide.

Gemvara hired her in 2011 and she has served as the retailer’s chief operating officer. Before that, she worked at Vistaprint NV, No. 33 in the Internet Retailer Top 500 Guide, where her jobs included chief marketing officer, Vistaprint USA, and president, Vistaprint Europe, according to her LinkedIn profile. She started at Vistaprint in 2000.

“While serving as Interim CEO, I came to the realization that I want to be a key leader in helping Gemvara grow and reach its potential for the long term,” said Holian. “I truly believe that our business model is game-changing in an industry that is ready for change.”

Gemvara.com launched in 2010 and had Internet Retailer-estimated e-commerce sales of $18.45 million in 2012, a year over year increase of 67.7%, according to the Second 500. The e-retailer’s average ticket stands at $1,000.

In 2012, Gemvara raised $25 million.