Build.com Inc. has turned to an Amazon.com Inc. executive to head up strategic marketing and to craft new product lines. Josh Bultz is the home improvement e-retailer’s new vice president of business development and strategic partnerships, Build.com says.

Build.com is No. 81 in the Internet Retailer Top 500 Guide, while Amazon is No. 1.

Bultz had worked at Amazon since December 2009, according to his LinkedIn profile, starting as the senior business development manager for Amazon Services, the unit that helps Amazon sellers with setting up storefronts, fulfillment and other tasks. Most recently, Bultz was Amazon’s senior vendor manager for home improvement and tools.

“Build.com already offers consumers more than 600,000 showroom-quality products from well-known brands, but we want to give our customers more,” says Chris Friedland, president and founder of Build.com. “We hired Josh because he’s got the experience to help us rethink the way our products are bought and sold. From expanding product categories to heading up one of my pet projects, a nationwide in-home installation service, I am confident Josh is ready to help us knock down the traditional barriers to purchasing home improvement products online, and usher in a new era of smarter home improvement.”

Earlier this summer, Build.com announced a Pro Program designed to serve contractors.