Cardify aims to transform conventional loyalty programs by eliminating the need for punch cards, loyalty cards, scanning, and “check-ins” that perpetuate a broken rewards model

LOS ANGELES, CA & NEW YORK, NY – May 22, 2012 – Hatch Labs today announced the launch of Cardify, a new CRM platform for merchants looking to extend a loyalty and rewards program to their customers. Now available in private beta, Cardify enables iPhone users to unlock VIP rewards at their favorite places every time they pay with a credit card that’s connected to Cardify.

Unlike traditional rewards and loyalty programs, Cardify allows merchants to make their customers feel special by rewarding them with tailored perks based on how much they spend, their demographics, their interests on Facebook and more. This service also offers a frictionless experience for consumers at the cash register by eliminating the dependency on cumbersome punch cards or bar code scans in order to redeem loyalty points.

 “15 percent of a local business’s customers generate 50 percent of their revenues, so suffice to say that loyalty is critical to a business’s bottom line,” said Sean Rad, Founder of Cardify. “Using our platform, merchants can finally forge an individual, measurable relationship with all their customers and entice them to come back and stay engaged.”

Cardify offers the following features and benefits:

 Hassle-free customer experience


Cardify gives merchant customers loyalty points when they shop by using existing credit cards, eliminating the hassle of punch cards and ‘check ins” or manual scanning of QR and bar codes.  There’s no new hardware or software to get started, so the experience is hassle-free and frictionless.

Engaging rewards based on consumer behavior

Traditional rewards systems are impersonal. Cardify allows merchants to target customers with rewards based on spending habits and demographics, with the ability to run contests and tailor programs that excite and drive customer engagement.

Turn customers into advocates


Cardify features Facebook Timeline integration, so every shopping experience becomes a story to share with friends. This viral component helps Cardify merchants turn customers into advocates and creates broader awareness among targeted peer groups.

To sign up for an alert when the free mobile app is available for download from iTunes, please visit the Cardify web site at:

Cardify was conceived of and built at Hatch, a new venture sandbox focused on transforming mobility.  Founded by Dinesh Moorjani at IAC, Hatch creates and delivers value by building enduring companies that make existing mobile products work better and breaking ground on new experiences that improve mobility for billions of wireless device users. In addition to Cardify, Hatch has launched numerous startups with intense market traction over the past year and expects to launch several new ventures in 2012.

Rad is a General Manager at Hatch. Prior to joining Hatch, Rad founded Adly, the largest platform for celebrity endorsements in social media.


To request an interview with Rad, please contact [email protected] For more information on employment opportunities and open positions at Cardify and Hatch, you may send an email to info(at)hatchlabs(dot)com. You may also follow Cardify via Twitter @Cardify and Hatch @HatchLabs.

 About Hatch Labs

Hatch Labs is a technology sandbox for innovative mobile products.  With the investment and resources from IAC and Xtreme Labs, Hatch start-up teams rapidly prototype new applications and services to best serve the evolving world of mobile. Hatch Labs companies leverage the vast network of IAC, which includes,, CityGrid Media,, and others, and Xtreme Labs whose client list includes household name brands such as CBS Sports, Evite, Groupon, NBA, and Polaroid. Visit our hatchlings at



Media contact:

Eric Gonzalez

VSCpr for Hatch Labs