Orbitz Worldwide Inc. named Chris Orton chief marketing officer.

Orton previously worked as senior director of Internet marketing at eBay Inc., where he managed the online marketplace’s paid search, shopping comparison, search engine optimization, affiliates and display marketing channels. 

“Chris is an absolute leader in developing algorithmic approaches to online marketing and customer relationship management,” says Barney Harford, Orbitz Worldwide president and CEO. “We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization.”

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