In a move designed to focus the company on winning more market share, Gap Inc. has made organizational changes at Gap and Old Navy. The changes tap three existing leaders within the company for expanded roles.

Marka Hansen, president of Gap brand North America, named Pam Wallack head of Gap Adult and Body and added Mark Breitbard as executive vice president of Gap Kids & Baby, both having direct responsibility for each business in North America.

At Old Navy, management named Nancy Green chief creative officer and executive vice president of new business development. Green will guide product strategy and work alongside Old Navy president Tom Wyatt.

In her new role, Wallack will work directly with Patrick Robinson, executive vice president of design, and Karyn Hillman, senior vice president of merchandising, to lead the adult business. Wallack spent the past five years at Gap leading the child and baby division.

Breitbard rejoined the company last year as Old Navy’s chief merchandising and creative officer, where he helped guide product strategy. Prior to Old Navy, Breitbard held leadership positions at Levi Strauss & Co. and Abercrombie & Fitch Co. From 1997 through 2005, Breitbard held merchandising roles within each of Gap’s brands.

Green rejoined Gap last June as head of new business development. Between 1986 and 2002, Green led various merchandising divisions at Gap both within the U.S. and globally.

“The strength of our merchant community means we can make shifts like this and align talent against our business priorities as they evolve,” says Glenn Murphy, Gap chairman and CEO. “These changes will support a continuation of the momentum we’ve seen at Old Navy and allow Gap to focus on delivering great product to customers.”

Gap is No. 25 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).

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