Doughnut Maker Adopts Innovative Training Technology From Productivity Point to Educate Employees Worldwide
RALEIGH, N.C., (September 8, 2003) Krispy Kreme Doughnuts, Inc. (NYSE:KKD) operates more than 310 stores in 41 U.S. states, Canada and Australia and will soon open stores in the United Kingdom, the Republic of Ireland, Mexico and various other parts of the world. For Krispy Kreme, well-trained employees are the key to delivering the same “wow” experience to every customer, every time across the globe.
To underscore the power of the brand, the Training and Development team provides tools and knowledge to help Krispy Kreme employees reach their full potential. The company’s management turned to Productivity Point International to provide a cost-effective, easy-to-use education platform. It was important that the tool integrate seamlessly into MyKrispyKreme.com, the company’s award-winning online portal to information and resources for franchisees, store managers, trainers and employees. The answer was Knowledge Publisher, Productivity Point’s innovative rich media e-learning solution.
Using Knowledge Publisher allows Krispy Kreme to reach employees around the world with topics that are timely for training employees on business practices, customer service and the latest doughnut-making technologies. Managers can build on-demand multi-media shows quickly and inexpensively to address specific learning goals.
Why did Krispy Kreme choose Knowledge Publisher over traditional training platforms? CIO Frank Hood explains, “Pictures speak louder than words. Seeing how I interact with customers can’t be described effectively in words’. It must be seen, interacted with and conveyed visually. Creating an environment where I can demonstrate specific techniques and employees can interact with me via real-time chat, electronic mail and a chapter development process is very important.”
Creating and publishing shows using Knowledge Publisher is simple and can be accomplished by training teams with very little technical experience. Nathan Mucher, Krispy Kreme Director of Application Development says, Creating shows in Knowledge Publisher is a very easy process. All you need is a video camera, some video editing software and some energetic people to create the scripts. Creating the content is a fun, creative process for the training team.”
The bottom line is that Knowledge Publisher has helped streamline and improve the Krispy Kreme training process. Rob Bateman, VP of Training and Development adds, Productivity Point has helped us improve the way we teach and support our employees.
To view an in-depth case study of Krispy Kreme presented in Knowledge Publisher visit www.propoint.com/online/kp.asp.
About Productivity Point International
Productivity Point International is a learning solutions company dedicated to enhancing employee performance through innovative content, technology and people. Productivity Point offers learning solutions for IT professionals; custom content development and delivery; and educational management services. As one of the largest providers of certified and custom training in North America, Productivity Point has trained millions of IT and business professionals. Productivity Point’s Knowledge Publisher platform provides a unique rich media solution for custom online or on-demand education. To learn more, visit our Web site at www.propoint.com.
About Krispy Kreme
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company`s signature Hot Original Glazed. Krispy Kreme currently operates more than 310 stores in 41 U.S. states, Canada and Australia. An estimated 7.5 million Krispy Kreme doughnuts are made every day and more than 2.7 billion are produced each year. Krispy Kreme can be found on the World Wide Web at www.krispykreme.com.
For the second year in a row, Krispy Kreme was honored by CIO Magazine as a CIO-100 award winner and recognized as one of the top 100 companies for impressive progress toward enterprise integration.
Press Contact
Krista Fuller, Productivity Point International
[email protected]
919.379.5607