GoodHome.com has announced a $30 million round of equity financing that includes a combination of new and existing investors. Participants in the round included Homestore.com Inc., a Web home and real estate network; Thomas H. Lee Co.; The Hearst Corp.; Weston Presidio Capital; MarchFIRST; Rhodes Partners; Slifer Designs; and industry executive Roger Horchow. The financing round will remain open for a brief period as GoodHome.com is in active discussions with additional new investors, say the San Rafael, Calif.-based firm.

GoodHome.com is a home decorating destination that features furniture and accessories selected by the company’s team of experienced merchandisers and industry experts, combined with proprietary Window Shopping and iDecorate technologies and 24×7 customer service to allow consumers to select, visualize and purchase products including furniture, fabrics, wall coverings and accessories.

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