We all know the expression, a picture’s worth a thousand words. How many is artificial intelligence worth? Add AI to your image mix and see how it can help unearth the visual preferences of target audiences.
Digital Commerce 360 and Vizit will join forces for an interactive discussion. They will begin by highlighting consumer survey research around imagery including its importance to the online shopper and its ability to impact the all-important conversion numbers.
Vizit will also share case studies that showcase how optimized product images enhance both the customer experience and the bottom line on one’s own website and online marketplaces.
Whether you are a retailer or a brand, understanding the critical role of imagery and the power of AI is a discussion you won’t want to miss.
Takeaways will include:
– Customer expectations around product imagery and the role visuals play in the ecommerce journey
– Why traditional audience research methods don’t work in today’s ecommerce landscape
– The benefits AI platforms can bring to your traffic, sales, and conversions
– How brands and retailers apply AI-based predictive analytics into their creative process
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