In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.
Internet Retailer researchers visited 24 U.S.-based retail chains in March 2018 and tested various omnichannel features, such as picking up an online order in store or using a mobile app for directions within a store. These results show which of the top retail chains provide the best omnichannel experience.
