Consumers expect the store and online experience of a retail chain to be seamless. 53% of retail chains in the Top 1000 offer buy online, pick up in store, and 63% allow consumers to return online orders in stores. Here's a breakdown of the other omnichannel features offered by the 213 Top 1000 retail chains in 2019.
In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.
