Topic / Omnichannel

Omnichannel : Omnichannel is a strategy of linking stores, mobile and web so that consumers shop seamlessly across all channels.

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Which BOPIS features do retail chains offer?

Consumers expect the store and online experience of a retail chain to be seamless. 53% of retail chains in the Top 1000 offer buy online, pick up in store, and 63% allow consumers to return online orders in stores. Here's a breakdown of the other omnichannel features offered by the 213 Top 1000 retail chains in 2019.