Omnichannel : Omnichannel is a strategy of linking stores, mobile and web so that consumers shop seamlessly across all channels.

News

Burrow opens its first store

April Berthene | Jun 19, 2019

The Latest in Omnichannel

Research & Analysis

2019 Omnichannel Report

Internet Retailer

Charts & Data

How retailers are using geolocation to personalize e-commerce sites

Jessica Young | Nov 28, 2018 | Internet Retailer

In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.

Strategies

Sears is bankrupt: Missed e-commerce opportunities and poor omnichannel execution contributed to Sears’ decline

Fareeha Ali | Oct 15, 2018 | Internet Retailer

Charts & Data

Web-based retailers expand into stores and challenge chains

Jessica Young | Oct 10, 2018 | Internet Retailer

Charts & Data

Products consumers prefer to purchase in stores vs. online

Fareeha Ali | Apr 4, 2018 | Internet Retailer

Charts & Data

Retail chains with the best omnichannel experience

Fareeha Ali | Apr 4, 2018 | Internet Retailer

Internet Retailer researchers visited 24 U.S.-based retail chains in March 2018 and tested various omnichannel features, such as picking up an online order in store or using a mobile app for directions within a store. These results show which of the top retail chains provide the best omnichannel experience.