Topic / Omnichannel

Omnichannel : Omnichannel is a strategy of linking stores, mobile and web so that consumers shop seamlessly across all channels.

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Retail chains with the best omnichannel experience

Internet Retailer researchers visited 24 U.S.-based retail chains in March 2018 and tested various omnichannel features, such as picking up an online order in store or using a mobile app for directions within a store. These results show which of the top retail chains provide the best omnichannel experience.
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