The online plants retailer upgraded its site search thanks to Searchspring, which added autocomplete and visual search. The new search tools produced an immediate uptick in conversion. Shoppers were six times more likely to convert when using the enhanced search functions.
Rather than targeting all potential customers without paying heed to their individual requirements, B2B marketers today need to know individual customers and tailor their outreach strategies according to their needs and expectations. This is what account-based marketing is all about, writes Mohammad Tareeq of Valasys Media.
As it approaches $1 billion in sales and deals with the ongoing impact of the pandemic, the distributor’s new branding tag line—“We Can Supply That”—coincides with the company’s desire to make its B2B ecommerce site “more welcoming” to customers during the pandemic and beyond, CEO Barry Litwin says. Above: A Global Industrial branded factory floor scrubber.
As they gear up to face 2021, digital experiences should be top-of-mind for retail executives. Problems like shipping delays and buggy websites can be costly.
A review of 50 medical distributors by Apruve Inc. finds that many fail to offer multiple digital ordering and payment options that buyers of medical products expect.
Engaging online B2B buyers with helpful website features requires a good mix of innovation and practical designs. Lori McDonald of Brilliance Business Solutions offers seven examples of B2B online sellers that get it right.
The best of specialty retail showcases curated merchandise and displays it in a way that is distinct to one’s brand. From there, the fundamentals must be in play. Digitally speaking, that means a look at their key pages including the homepage, category, product and customer service destinations.
To survive the impact of COVID-19, B2B organizations must make a successful leap to self-service ecommerce that wins over customers as loyal online buyers, John Bruno of PROS writes.
The two companies, which have long worked together, will now build on their ability to capture 360-degree views of products and syndicate it online among brands, distributors and retailers, 1WorldSync said today.
Anaf Durrani, a former vice president of engineering at Ticketmaster, joins W.W. Grainger as vice president of technology product engineering. He’ll work on providing new digital programs and services for customers, the multibillion-dollar distributor of maintenance, repair and operations (MRO) products says. Above: Grainger's Lake Forest, Illinois, headquarters.