2024 Global Online Marketplaces Report

Detailed Analysis of the World's Top 100 Online Marketplaces

2024 Global Online Marketplaces Report

$499.00

Analysis of the 100 leading global online marketplaces. Includes over 25 charts, rankings of the world’s Top 100 online marketplaces by 2024 third-party GMV, tips for marketplace sellers, marketplace trends, and findings from a new consumer survey.

For a deeper look at these marketplaces, access the raw data behind our analysis. Add the Online Marketplaces Database

 

Save 50% When You Become a Member

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

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2024 Global Online Marketplaces Report

The Global Online Marketplaces Report ranks the world’s Top 100 online marketplaces by 2023 third-party GMV by category. With digital marketplaces reaching $3.5 trillion, this Report is your key to unlocking the full potential of this powerful sales channel. It provides an analysis of the strategies and trends driving success behind an online marketplace strategy.

In 2023, fewer retailers participated in online marketplaces, but the Top 1000 retailers who did sell on marketplaces saw higher sales growth compared to those who did not. Mass Merchants dominated the top 24 spots, with other categories like Apparel & Accessories and Housewares & Home Furnishings also making it to the top 30. Total GMV showed an 8.4% growth year over year, rebounding from a 2.5% growth in 2022, indicating a recovery from the challenges faced in recent times.

The 2024 Global Online Marketplaces Report has everything you need to learn the ins and outs of digital marketplaces.

View the table of contents for full details on what’s included in the report.
Published July 2024

 

WHAT’S INCLUDED

25+ Data-Packed Charts

Visualize the power of the Top 100 online marketplaces in over 25 charts and graphs, covering topics like:

  • Total GMV and year-over-year growth for Top 100 global marketplaces, 2018-2023
  • Total GMV growth distribution for 2023 Top 100 global marketplaces
  • Web sales and growth for Top 1000 retailers by marketplace seller status, 2022-2023
  • Fastest growing global marketplaces
  • The Shopper Speaks: Exclusive Survey Data from Digital Commerce 360 and Bizrate Insights on their findings on why shoppers are embracing online marketplaces in record numbers

Here’s a sample from the report:

2024_DC360_Online_Marketplaces_SAMPLE

KEY TAKE-AWAYS

  • Taobao, Tmall, Amazon.com, JD.com, and Shopee maintained their status as the top five online marketplaces globally in 2024
  • Russia-based Ozon rose to No. 13 from No. 19 in last year’s global marketplace rankings thanks to 110.3% growth, Digital Commerce 360 estimates
  • Among global marketplaces, Amazon lost the largest share of participating merchants in Digital Commerce 360’s Top 1000 database last year, keeping 51.3% of them after claiming 54.0% of them a year earlier
  • In 2023, 56% of retailers in the Top 1000 sold on some type of online marketplace, down from 58% a year earlier
  • Third-party GMV grew 13.9% year over year for the Top 100 Global Online Marketplaces, reaching $996.4 billion

2024 Global Online Marketplaces Report

$499.00

Analysis of the 100 leading global online marketplaces. Includes over 25 charts, rankings of the world’s Top 100 online marketplaces by 2024 third-party GMV, tips for marketplace sellers, marketplace trends, and findings from a new consumer survey.

For a deeper look at these marketplaces, access the raw data behind our analysis. Add the Online Marketplaces Database

 

Save 50% When You Become a Member

Interested in this report and more of our upcoming research? Sign up for a Digital Commerce 360 Gold or Platinum Membership to receive two full calendar years of research reports for over 50% off individual prices, plus access to the data behind the analysis in select membership plans.

See Membership Plans