After a year of preparation, the holiday season is firmly in the rearview.
Many retailers can sigh in relief that consumers came out in droves to shop online in November and December 2022. Online holiday sales reached $211.70 billion, the highest ever, according to Adobe Analytics.
Discounts helped drive results, especially in this time of economic uncertainty. But a few marketers looked to entice shoppers beyond discounts, as one of our stories explains. Another win for the holiday season was on-time fulfillment. After the overwhelming volume of packages carriers had to deliver during the 2020 holiday season and the labor and supply chain crisis of the 2021 holiday season, shipping during the 2022 holiday season operated as it should.
Digital Commerce 360’s February Strategy Insights Report dives into these stats and more trends that shaped the holiday season.
What is the record for holiday sales?
This report includes the following in-depth articles, written by Digital Commerce 360 editors:
- “Online holiday sales bump up 3.5% in 2022” is a data-focused look on the themes of the 2022 holiday season
- “Beyond the discount: Digital marketers appeal to holiday shoppers with personalized ads, experiences” shares examples from top online retailers on unique marketing approaches they took during the season
- “Despite inflation, online shoppers show up for the holidays” is an infographic showcasing our exclusive consumer survey results
- “Shipping carriers deliver this holiday season” dives into the fulfillment results from the 2022 holiday shopping season
- “Holiday returns decline as retailers raise fees” shares insights on the state of returns
Compliments of: Ekata, Quartile
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