Consumers have come to expect a unified shopping experience regardless of whether they’re shopping in a store or online. For example, shoppers expect their online buying histories and preferences to be available to store associates. But delivering on those objectives is easier said than done.
This special edition of Internet Retailer features a range of articles that break down the opportunities and challenges of omnichannel retailing.
Inside the April issue:
- “Bringing stores up to speed” examines the challenges large retail chains face when implementing the latest omnichannel technologies in their stores.
- “The growth of grocery sales is online” explores why a number of the U.S.’s most prominent grocers are investing in ecommerce.
- “How Nike is bridging the digital divide” explores how Nike’s newest stores integrate with the Nike app to empower shoppers to check out on their phones, ask to have clothing delivered to dressing rooms and schedule appointments with an in-house stylist.
- “Why stores are crucial to Indochino’s growth” explains why the menswear retailer is on a rapid push to open up more physical stores.
Download this complimentary issue today on behalf of the following sponsors: FedEx Cross Border, Oracle NetSuite, Radial, MetaPack, Shopgate, and IgnitionOne
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