Companies / Ulta Beauty

#119
Rank in U.S.
Performance Score:
69 out of 100

For the first nine months of 2016, e-commerce sales represented 6.5% of beauty supplies retailer Ulta Beauty’s total revenue, up from 5% in the first nine months in 2015. With online sales growing, Ulta is making more of a play to attract shoppers on mobile devices. “We launched the try on feature called Glam Lab last month to allow guests to virtually test products and shades within our iPhone and Android app by uploading a selfie or choosing a model with a similar complexion,” says CEO Mary Dillon. “It’s a great thing for millennials who wanted to have a more interactive experience.” The retailer says that over two-thirds of its site traffic comes from mobile devices.

Headquarters

1000 Remington Blvd., Suite 120, Bolingbrook IL 60440

Parent Company

Ulta Salon, Cosmetics & Fragrance Inc.

Merchant Type

Retail Chain

Merchandise Category

Health/Beauty

Website

ULTA.com
Year Launched: 2001

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Our Ulta Beauty Coverage

  • May 2019
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  • April 2019
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  • 2018
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  • 2016
  • December 2016
  • September 2016
  • 2015
  • March 2015