Multichannel cosmetics retailer Tarte has an active social media presence, encouraging visitors to post photos of themselves applying or modeling its products on Instagram and Twitter with the hashtag #tartecosmetics or upload images directly to TarteCosmetics.com. Tarte also is on Facebook, Pinterest and YouTube. Through the company’s Pretty Perks loyalty reward program, members earn one point for every $1 spent, one point for every product review for up to 10 per month and 10 points when a new member they invited to join TarteCosmetics.com makes her first purchase. Points are redeemed for free samples and discounts. Members also receive a gift and 20% purchase discount on their birthday.
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