Companies / Cosmetics retailer Tarte Inc. puckers up to personalization

Rank in U.S.
Performance Score:
47 out of 100

Multichannel cosmetics retailer Tarte has an active social media presence, encouraging visitors to post photos of themselves applying or modeling its products on Instagram and Twitter with the hashtag #tartecosmetics or upload images directly to Tarte also is on Facebook, Pinterest and YouTube. Through the company’s Pretty Perks loyalty reward program, members earn one point for every $1 spent, one point for every product review for up to 10 per month and 10 points when a new member they invited to join makes her first purchase. Points are redeemed for free samples and discounts. Members also receive a gift and 20% purchase discount on their birthday.


1375 Broadway, Suite 800 , New York NY 10018

Parent Company

Kose Corp.

Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: 1999

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