Sur La Table Inc., a multichannel kitchen supply retailer, offers thousands of products for serious cooks on its website, including an assortment of bakeware, cookware, cutlery, gadgets, linens, serving pieces and table décor. The company has more than 100 retail stores, which offer cooking classes that shoppers can sign up for online. A social media tool called “My Collections” allows customers to shop for their favorite items, view similar products and create collections, which they can then share with family and friends on Facebook and Pinterest. Sur La Table stays in touch with its customer base on social media, maintaining a presence on Facebook, YouTube and Twitter.
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