Eyewear retailer 39DollarGlasses.com sells prescription glasses and sunglasses for — as its name says — $39. The site’s high volume allows it to discount the prices for customers, as does the lack of overhead in the way of retail rental space, displays and behind-the-counter employees. Site visitors can refine searches by gender, shape, size, frame material, lens type and frame color. Shoppers also can sort search results by best sellers, new arrivals, metal or plastic, total frame width, temple (arm) length, and bifocals or progressives. Clicking on a product reveals a frame/lens color combination tool, frame sizing details and reviews. Free shipping is offered on orders of more than $99.
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