Oracle Corp. has introduced a set of artificial intelligence (AI)-enabled applications embedded across its finance, supply chain, and procurement software, extending automation and agents into systems that support B2B ecommerce transactions.
The company said it has integrated “Fusion Agentic Applications” into Oracle Fusion Cloud Applications. It said it designed them to conduct business processes with limited human involvement. Oracle said the applications can execute tasks such as managing procurement workflows, coordinating supply chain activities, and supporting financial operations.
The release marks a shift in how companies use enterprise systems in B2B commerce. Traditionally, ecommerce platforms and enterprise resource planning (ERP) systems have required users to initiate and manage transactions, including supplier sourcing, order placement and invoice reconciliation. Oracle’s update embeds automation directly into those workflows, allowing software to perform portions of those tasks.
75 of the Top 2000 retailers used Oracle as an ecommerce platform in 2025. Those retailers combined for more than $132 billion in 2025 ecommerce sales. The Top 2000 Database ranks North America’s largest online retailers by their annual ecommerce sales.
Meanwhile, more than 160 of the Top 2000 online retailers in North America used Oracle NetSuite as a marketing automation platform in 2025. Those retailers combined for more than $20 billion in ecommerce sales that year.
How Oracle is implementing AI agents
Oracle said it launched 22 applications as part of the rollout. The company described the tools as capable of progressing work based on defined business objectives and surfacing exceptions for human review.
Within procurement and supply chain functions, the applications are designed to support activities such as purchase coordination, supplier selection, and order management. Oracle said the systems operate within governance controls and rely on enterprise data to guide decisions.
The changes come as companies continue to invest in digital commerce capabilities, including online catalogs, pricing systems and self-service ordering tools. While those investments have expanded ecommerce adoption, many back-office processes tied to purchasing and fulfillment remain manual.
Oracle’s announcement indicates a broader shift toward automating those processes inside core systems. Rather than focusing on customer-facing ecommerce features, vendors are increasingly targeting operational functions such as procurement, invoicing and supply chain execution.
For distributors and manufacturers, the development could affect how orders are initiated and processed across digital channels. If procurement systems take on more responsibility for purchasing decisions, some transaction activity may move away from traditional ecommerce interfaces and into enterprise applications.
Oracle did not disclose customer adoption or financial impact related to the new applications.
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