SiteOne Landscape Supply said digital sales surged more than 120% in 2025 as the company expanded its ecommerce platform and delivery technology while navigating uneven construction demand.

The company operates more than 670 branches across 45 U.S. states and five Canadian provinces. It supplies irrigation, nursery, agronomic and hardscape products to professional landscape contractors. The company estimates it holds about 19% share of the $25 billion wholesale landscape distribution market. SiteOne Landscape Supply is one of the largest wholesale distributors of landscape supplies.

For the full fiscal year ended Dec. 28, 2025, SiteOne reported net sales of $4.7048 billion, up 4% from $4.5406 billion in 2024. Net income attributable to SiteOne rose 23% to $151.8 million from $123.6 million.

On its Feb. 11 earnings call, CEO Doug Black said digital engagement through SiteOne.com is becoming a measurable growth driver.

“Our digital initiative with SiteOne.com is also helping us drive organic daily sales growth, as our results have shown that customers who are engaged with us digitally grow significantly faster than those who are not,” Black said.

How SiteOne Landscape Supply increased digital sales in 2025

Digital sales increased more than 120% year over year in 2025, and SiteOne Landscape Supply added thousands of new regular users. That brought total regular users to about 10,000, according to management.

Black told analysts he expects digital to account for a double-digit percentage of total sales in 2026. That’s up from a low single-digit share previously.

The platform allows contractors to place orders, check inventory availability by branch, manage accounts and coordinate delivery scheduling. These functions have historically required phone calls or in-person visits. Executives said customers’ broader digital adoption is also improving its sales force’s productivity by integrating with customer relationship management systems and reinforcing pricing discipline.

The company is pairing its digital expansion with logistics software investments. Management said it uses DispatchTrack to optimize customer deliveries, improve route efficiency and better price delivery services. In 2025, SiteOne reduced net delivery expense by more than 40 basis points on delivered sales, which represent one-third of total revenue.

The digital momentum comes as SiteOne reported steady financial improvement in the fourth quarter.

SiteOne’s Q4 net sales rose 3% to $1.0456 billion from $1.0131 billion a year earlier. Daily organic sales increased 2%, driven primarily by pricing and sales initiatives, with acquisitions contributing approximately $12.2 million to growth.

SiteOne posted a net loss attributable to the company of $9.0 million for the quarter ended Dec. 28, 2025, compared with a net loss of $21.7 million a year earlier — a 59% improvement year over year.

Black called the quarter “a good close to a challenging year,” noting that pricing turned positive in late 2025 after several years of commodity deflation. The company expects pricing to increase 1% to 3% in 2026.

SiteOne outlook for 2026

Looking ahead, management expects low single-digit organic daily sales growth in 2026, supported by maintenance demand and continued share gains, even as it projects new residential construction — about 20% of sales — to decline further.

As contractors face tighter labor conditions and rising costs, SiteOne executives said digital ordering and delivery optimization will remain central to improving efficiency and expanding margins in a competitive, highly fragmented distribution market.

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