SiteOne Landscape Supply Inc. reported a 140% year-over-year increase in ecommerce sales for its fiscal Q1 2025, as it expanded customer engagement through siteone.com and mobile tools.

The strong digital performance came despite a broader seasonal slowdown, helping offset a larger net loss and modest organic sales decline.

For the quarter ending March 30, 2025, SiteOne posted net sales of $939.4 million, up 3.8% from $904.8 million in Q1 2024. However, the company reported a net loss of $27.3 million, widening from a $19.3 million loss in the prior-year period. The loss reflects higher selling, general and administrative (SG&A) expenses, which rose due to recent acquisitions and inflationary pressures, the company says.

“Digital is now a major contributor to our organic growth strategy,” said chairman and CEO Doug Black on the earnings call. “Customers engaged with us digitally grew significantly faster than those who are not. We continue to cultivate thousands of new regular users of siteone.com.”

SiteOne ecommerce sales in Q1

SiteOne’s ecommerce strategy, including self-service ordering, inventory visibility, and scheduling tools, is aimed primarily at landscape professionals.

The company is also investing heavily in last-mile efficiency through DispatchTrack, its logistics software platform.

“We made good progress in Q1 reducing delivery expense,” Black said. “It’s a multiyear initiative, but we’re already seeing SG&A improvements.”

SiteOne operates more than 690 branches across 45 U.S. states and six Canadian provinces and estimates it holds about an 18% share of the fragmented $25 billion landscape supply market. Ecommerce sales growth is particularly strong among smaller customers — historically a low-share segment for SiteOne.

“Digital is a critical tool in gaining share with small contractors,” Black said. “They shop around more, and digital tools help lock in repeat business with convenience and transparency.”

Bilingual branches now make up 65% of SiteOne’s network, and targeted Hispanic marketing campaigns are increasing digital engagement among a broader customer base.

William Blair analyst Ryan Merkel praised SiteOne’s digital expansion as “impressive,” noting that customer conversion through digital channels is “translating directly into higher wallet share and productivity.”

David Manthey of Baird added that the company’s digital maturity “differentiates it in a sector still early in its digital transition.”

“We’re continuing to accelerate organic growth, expand gross margin, and increase SG&A leverage through our digital initiatives,” Black said. “Digital remains one of our top strategic priorities.”

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