Ecommerce platform applications developer and service provider commercetools is rolling out AgenticLift, a standalone agentic commerce product.
It designed AgenticLift to let enterprises connect existing commerce systems to AI-driven shopping experiences without replatforming.
The offering allows companies to link legacy or homegrown commerce environments to agent-based discovery, carting and checkout workflows as buying activity increasingly shifts into AI assistants such as ChatGPT, Google Gemini and Microsoft Copilot.
How commercetools’ agentic commerce feature works
AgenticLift operates as a layer on top of a company’s existing commerce stack. It enables AI agents to access product data and transaction logic without replacing current systems, according to commercetools. The product is powered by commercetools AI Hub, which provides real-time access to commerce and product data with enterprise security and governance controls.
Dirk Hoerig, founder and chief innovation officer at commercetools, said the company’s target audience for its product is enterprises that want to engage with AI-driven commerce channels but face long timelines to modernize legacy platforms.
“Buying decisions are increasingly influenced by AI systems,” Hoerig said. “Many enterprises cannot replatform quickly, but they still need a way to participate.”
The company said early interest in AgenticLift spans retail, manufacturing and wholesale distribution, where businesses are evaluating how to remain visible and transactable as AI assistants play a larger role in product discovery and purchasing.
According to commercetools, enterprises using AgenticLift retain control over business rules, pricing logic, compliance requirements and data access while testing and expanding agent-enabled commerce capabilities. The company positioned the product as an incremental entry point into agentic commerce rather than a full transformation initiative.
Shiri Mosenzon Erez, chief product officer at commercetools, said customers are seeking practical adoption paths.
“Enterprises want to experiment with AI-powered buying experiences without disrupting operations,” she said.
The launch follows commercetools’ recent support for emerging agentic commerce standards, including the Model Context Protocol and Stripe’s Agentic Commerce Protocol, as vendors work to establish secure ways for AI agents to interact with enterprise commerce systems.
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