Ecommerce technology provider commercetools has confirmed layoffs reducing approximately 10% of its workforce as part of a broader strategic restructuring.

The company, a leader in “headless commerce” solutions, cited the need for realignment after not meeting ambitious revenue growth targets. The layoffs, which impact employees across multiple departments, were accompanied by significant changes in executive leadership.

“Commercetools has made targeted adjustments to select teams as part of a strategic realignment. While these changes affect a small percentage of our workforce, we remain committed to supporting our employees through this transition,” the company stated. “Commercetools continues to see strong momentum and remains focused on helping businesses build modern commerce experiences with flexibility and choice.”

Commercetools provides API-driven solutions that enable businesses to integrate and customize their e-commerce platforms across various sales channels. Its clients include B2B bakery supplier Dawn Foods, pet retailer Pet Valu, and mining equipment manufacturer Normet Oy, all of whom leverage commercetools’ technology to enhance their digital commerce strategies.

Executive Transitions

As part of the restructuring, commercetools is also undergoing key changes in its executive team. The company’s Chief Revenue Officer (CRO) and Chief Financial Officer (CFO) have not yet departed but will be transitioning out of the executive team and advising until the end of the first half of 2025. The search for a new CRO has already begun, while the CFO role will not be backfilled.

Matt Tuel, who was appointed Chief Operating Officer (COO) in Q4 2024, will take on responsibility for finance moving forward. Tuel brings significant experience in both financial and operational leadership, having previously served as both COO and CFO at Profitero and held executive roles at other emerging SaaS companies. His expertise positions him well to help guide commercetools through its next phase of growth.

Layoffs Not Performance-Driven

The company clarified that the decision to conduct layoffs was not a reflection of individual performance but rather a strategic move to streamline

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