Boulevard has raised $80 million to expand its AI capabilities and scale its platform across new enterprise markets.

The funding round was led by JMI Equity, with continued participation from Index Ventures and VMG Partners. As part of the deal, JMI Equity partner Matt Emery has joined Boulevard’s board of directors.

Boulevard is a software company serving appointment-based self-care businesses. Founded in 2016, Los Angeles-based Boulevard provides a client experience platform tailored to self-care businesses — appointment-driven establishments such as salons, spas, med spas, and barbershops that offer personal wellness and beauty services. These businesses prioritize direct, in-person care and rely heavily on seamless scheduling, personalized service, and customer retention.

New Boulevard funding

Over 5,000 self-care businesses and 40,000 professionals nationwide use Boulevard’s software. The platform supports more than 2 million appointments each month and processes $5 billion in annual payments.

Boulevard will use the new capital to deepen the company’s investment in artificial intelligence, with a focus on enhancing personalization, optimizing operations, and driving revenue growth for customers.

“This round allows us to accelerate development of AI-powered features and operational systems built specifically for experience-based businesses,” said Boulevard co-founder and CEO Matt Danna.

The company’s AI tool, Precision Scheduling, analyzes appointment trends, staff availability, and booking patterns to suggest the most efficient scheduling options, which the vendor says streamlines a process that has traditionally been manual and time-consuming.

Boulevard is also expanding rapidly in the med spa sector, which now represents 15% of its customer base. Recent product enhancements include HIPAA-compliant charting tools, support and training for clinical staff, and improved marketing automation. Medical spas — often called med spas — combine the luxury of a traditional spa with medical-grade aesthetic treatments that require professional oversight.

Since its last funding round in 2022, Boulevard says its revenue has grown more than 500%. The company has added new features to embed payments, manage memberships, and modernize client communication.

“Boulevard is well-positioned to lead this category with a purpose-built platform and a clear vision for how AI can transform the client experience,” Emery said.

JMI Equity, founded in 1992, focuses on high-growth software investments and has backed 200 companies to date.

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