Retailers are reassessing their end-of-summer priorities and the key questions that shape their seasonal strategies. Rising tariffs and trade disputes are driving uncertainty and higher costs this season, forcing retailers to rethink inventory and pricing strategies. Retailers remain cautiously optimistic, investing in ecommerce upgrades to deepen shopper engagement and drive stronger conversion.
Written by Digital Commerce 360 editor’s, the 2025 Holiday Trends Report highlights how top retailers such as Guitar Center, Edible and Carve Designs are preparing for a strong Cyber 5, including the integration of AI to boost online sales. Platforms like ChatGPT and Perplexity are building AI-powered browsers that enable agentic commerce—tools that find products and even make purchases on behalf of users.
From smart partnerships to tech upgrades and streamlined returns, Holiday Trends lays out the strategies to outperform past seasons and drive results.
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