ServiceUp has secured $55 million in Series B funding to accelerate its growth.
PeakSpan Capital led the round, with additional backing from existing investors Hearst Ventures, Trestle Partners, Capital Midwest Fund, and Litquidity Ventures. ServiceUp is a fast-growing tech platform aiming to overhaul how fleets and insurers manage vehicle repairs.
The Series B brings ServiceUp’s total funding to $70 million since its founding in 2021. The Los Gatos-based startup said it will use the capital to expand into new markets, grow its team, and enhance its enterprise software offering, Connect. It recently launched Connect to give customers more direct control over repair workflows.
“We’re not here to slightly improve vehicle repair management. We’re rebuilding it from the ground up,” said ServiceUp co-founder and CEO Brett Carlson in a statement. “Every delay, every unknown, every wasted hour — we’re eliminating all of it with tech and automation. This raise gives us the fuel to move faster, go bigger, and keep pushing the auto repair industry forward.”
ServiceUp initially launched as a consumer-facing vehicle repair platform before pivoting to the B2B market. That shift was driven by what the company saw as widespread inefficiencies in how commercial fleets and insurers manage repairs — typically through a patchwork of phone calls, emails, and legacy systems that leave operators with little visibility and long cycle times.
ServiceUp Series B funding
Its software platform now digitizes and automates the repair process from start to finish, including vehicle pickup, repair tracking, and delivery. Enterprise customers can manage mechanical, collision, and routine maintenance repairs from a centralized dashboard. They can use either ServiceUp’s full-service repair model, “ServiceUp 360,” or Connect, its software-as-a-service (SaaS) platform that works with customers’ existing repair networks.
“Auto repair has remained one of the last great black boxes in the modern economy — fragmented, opaque, and bogged down by outdated workflows and siloed point solutions,” said Jack Freeman, partner at PeakSpan Capital, in the company’s announcement. “ServiceUp is dismantling that model. They’ve built the first truly intelligence-driven system of engagement for the automotive repair space — redefining how the entire ecosystem connects, communicates, and operates.”
ServiceUp’s customers include Zipcar, SIXT, Voyager Global Mobility, and digital auto insurer Clearcover. The company claims it has helped reduce repair cycle times by more than 30% for fleet and insurance clients — speeding up vehicle turnaround and reducing operational downtime.
The hybrid approach of offering both managed repair services and standalone software is designed to appeal to enterprise customers seeking flexibility.
“We’re giving them choice,” Carlson said. “Some want full-service; others want to run their own networks but need better tools. We support both.”
ServiceUp’s growth aligns with a broader wave of startups focused on modernizing legacy B2B industries using automation and AI. With commercial fleets under pressure to minimize downtime and insurers seeking faster claims processing, vehicle repair is emerging as a new frontier for tech disruption.
“This is a massive, broken category that’s long overdue for modernization,” Freeman said. “ServiceUp is leading the way.”
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