Revlon Group Holdings LLC has appointed Ralph Marshall as its newest executive, taking on the role of chief information and digital officer, effective April 1.

Marshall has more than 25 years of technology leadership experience. He will report directly to CEO Michelle Peluso. Marshall most recently served as global chief technology officer at Merlin Entertainments and previously held senior roles at Starbucks, Nando’s, and McDonald’s, where he focused on integrating technology into business operations and enhancing customer experience.

New Revlon executive

Marshall will play a key role in strengthening Revlon’s ecommerce capabilities. The company is expanding its digital presence through platforms like ElizabethArden.com and partnerships with retailers.

Revlon is also leveraging digital tools such as virtual testing and makeovers to improve the online shopping experience. Recent initiatives include a QR code-based shopping experience with ACTV8me and a shoppable virtual store for Elizabeth Arden, created by Obsess.

Marshall’s appointment comes as Paul Smith, Revlon’s current chief information officer, prepares to leave. Peluso said Marshall’s expertise in driving consumer-focused technology solutions will be critical to unlocking Revlon’s long-term growth.

Revlon, a global beauty company, owns brands such as Elizabeth Arden, Almay, and American Crew. Its products are sold in over 100 countries through various retail channels.

Sign up

Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. And follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.