Anheuser-Busch InBev (AB InBev) delivered solid revenue growth in 2024, fueled by rapid growth in its ecommerce and digital platforms.
AB InBev total revenue reached an all-time high of $59.8 billion. That reflects a 2.7% increase from the previous year despite a 1.4% decline in total volume.
Michel Doukeris, CEO of AB InBev, highlighted the company’s digital transformation as a major growth engine.
“Our ecommerce and digital platforms have become key drivers of growth, enabling us to engage with consumers more directly and capture new consumption occasions,” Doukeris said.
AB InBev BEES revenue in 2024
A key factor behind AB InBev’s success was the expansion of its B2B ecommerce platform, BEES. The platform’s gross merchandise value (GMV) grew by 57% to $2.5 billion in 2024. It processed over 36 million orders — a 31% increase from the previous year.
BEES is now operational in 28 markets. It accounted for 75% of AB InBev total revenue in 2024, up from around 50% in 2021. The platform’s total GMV reached $49 billion in 2024, representing a 19% increase from 2023 and more than doubling since 2021.
AB InBev’s direct-to-consumer (DTC) business also showed sturdy growth. Its omnichannel ecosystem — consisting of Zé Delivery, TaDa Delivery, and PerfectDraft — generated $1.4 billion in revenue in 2024. That’s a 9% increase from the prior year. The platforms processed over 76 million orders, underscoring the company’s growing direct engagement with consumers. Revenue from DTC platforms reached $560 million across 21 markets, as AB InBev expanded the reach of its digital services.
AB InBev’s premium and super-premium brands were standout performers in 2024. Corona saw double-digit volume growth in over 30 markets, while Michelob Ultra was the No. 1 volume share gainer in the U.S. The company’s non-alcoholic beer portfolio grew by more than 20%, led by Corona Cero’s robust performance.
Looking ahead to 2025, AB InBev expects EBITDA growth between 4% and 8%, driven by continued digital expansion and product premiumization.
“We are well-positioned to lead category growth and drive value creation through strategic investments in our brands and digital platforms,” Doukeris said.
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